445: Never undervaluing regulars with Shane Anderson

 

In this episode with Shane Anderson, we discuss:

• Having a "just do it" mentality.
• Mission driven operations.
• Letting your intentions be known.
• Being a part of your community to create opportunities.
• Existing to create change.
• Charging enough for your product or service.
• Constantly evolving and getting better.
• Taking items off your menu if they're under performing or require too much manpower to support.
• Using a mobile units to test markets
• Never under valuing your customers.

In 2011 Shane Anderson opened Ghostlight Coffee. Six years later they launched the #GhostTruck, their mobile coffee house. On top of this, Shane's wife, Lezley is in the process of planning a new start-up to develop curriculum and provide training in Ohios emerging Medical Marijuanna industy. The couple also owns Little City Love, an online and wholesale greeting card and home goods company.

Show notes…

Favorite Success Quote or Mantra.

"Just do it."

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Knowledge bombs

1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?

   • Just-do-it-tiveness .

2. What is your biggest weakness?

   • Paperwork.

3. What's one question you ask or thing you look for during an interview?

   • Ask, what it is they love about their favorite brand and then ask how they can apply that to our brand."

4. What's a current challenge? How are you dealing with it?

   • Paperwork.

5. Share one code of conduct or behavior you teach your team.

   • Don't underestimate the power of being nice.
   • The power of not being pretencious

6. What's one book we must read to become a better person or restaurant owner?
   GET THIS BOOK FOR FREE AT AUDIBLE.COM 

   • Anything Malcolm Gladwell
   • The Tipping Point: How Little Things Can Make a Big Difference

7. Share an online resource or tool.

8. What's one piece of technology you've adopted in your restaurant and how has it influence operations?

   1. Shoeboxed
   2. Soundtrack Your Brand

9. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?

   1. Work hard.
   2. enjoy it
   3. Surround yourself with people you love.

Contact Info

www.GhostLightCoffee.com

[e-mail]

 

Thanks for Listening!

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Huge thanks to Shane Anderson for joining me for another awesome episode. Until next time!

 

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