Restaurant Unstoppable with Eric Cacciatore

Rory Balking and Rev Ciancio Restaurant Unstoppable Podcast

In today's episode we're covering 5 Ways to Turn Instagram Followers into Orders with Rory Balkin and Rev Ciancio

Rory is a donut blogger turned restaurant marketing coach and event organizer. She helps busy donut shops and bakery owners create compelling marketing so that they can turn followers into customers. Rory also connects donut lovers with the best artisan donuts across the country. In Texas, she co-hosts the annual Dallas Donut Fest, transforming the 2020 festival into a drive-thru version with a Halloween theme.

Rev is a former New York City bar owner and knows exactly how hard it is to operate and brand a hospitality business. He is now a hospitality marketing consultant, customer, and technology evangelist with more than 20 years of experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and influencer marketing. He helps technology companies, brands, and restaurants to acquire and retain customers.

Check out episode 793 with Rory Balkin as mentioned in today's episode!

Show notes

Calls to ACTION!!!

Favorite success quote or mantra:

"Be awesome at 2 things and outsource everything else."

5 Ways to Turn Instagram Followers Into Orders- Get the E-Book

  1. Optimize Your Profile
  2. Use Order Now Buttons/stickers
  3. Make Instagram Shoppable
  4. Create a Guide of Products
  5. Use Strong Calls To Action

Today's sponsor:

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At Popmenu, we know that in today’s world, a great hospitality experience usually begins onlineKeeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu!

Contact info:

Rory Bulkin


Rev Ciancio



Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Rory & Rev for joining me for another awesome episode. Until next time!


Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!
Direct download: 799_PODCAST.mp3
Category:general -- posted at: 3:30am EDT